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Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. Hi Jennifer, Interesting concept and comment thread. Wonderful idea Jennifer and a wonderful post, and some great comments! We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. They may even have some great content ideas. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. Ask them how the yard is working out. Find FL real estate agents Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. It's so great to get off on the right foot - this letter would do it. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. are great for staying top-of-mind. If this has happened to you, you need to re-engage with those people. Watch the video now. Youre not asking for anybodys firstborn child, and youre not inconveniencing them youre providing value. Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. Its forcing real estate professionals to pivot their business and make some changes. But, Read More How Email Marketing Changed My Real Estate Business Forever (DO THIS)Continue, Would you like to sell an additional four to six homes a month? Pro Real Estate Letters - Professionally written letters for We do coach our clients on these lead generation tactics. Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! In general, keeping in touch is a great way to show appreciation. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. Real Estate Introduction Letter To Friends! | Amazing Prospecting and Enter pertinent information, so you can send Happy Anniversary messages on the date that their new home closed, send a birthday card, or simply remember their childrens or their pets names. We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. When you do go to a networking event, you may think the goal is to collect as many cards as possible. As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. You are NOT trying to sell them anything right now, you are just trying to re-engage them and reconnect after some time. This helps you get rid of any old contact information that is either incorrect or no longer in use. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. Then, you may want to share information you learn in these business journals with your potential client. RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". This field is for validation purposes and should be left unchanged. Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. If you dont know what to write, use my Event Themed Keeping in Touch Letters. And thats an uncomfortable idea for many of us. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. As a result, its upset a lot of our existing lead sources as well. The one significant advantage to email is that it's much easier for your audience to respond to you personally (they just have to hit REPLY!) Your newsletter list is also a great place to find referrals. I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. You may also want to include a gift card to the local coffee shop or other gift. That's a wonderful example. It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. Likely, you are already using Listing E-Alerts. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. After youve sent a few value-packed emails, drop in and ask for that referral. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. How to Use Your Sphere of Influence to Build the Ultimate Real Estate There are helpful tools you can use to expand your social media influence. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Set aside one or two days a month to attend a local community or charity event. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? 5 ways real estate agents can build their sphere of influence - Paradym They better like it, or you're going to get blocked! Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). You may be hesitant to call them because you havent called them in so long. You can also see what specific links the recipient clicked. Take Advantage of Social Media 3. But at the same time, thanking my clients for everything that THEY give to ME is easy for me. Its one of the easiest ways to get your database engaged again. My clients really love it. Great way to phrase the letter - saying thanks to the client is always a must! If you use your agent website for your Listing E-Alerts, you can use. We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone. So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. Go to your business page and click at the top where it says "Ad Center.". This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. Just pick up the phone. But truly great SOI and referral marketing isnt about selling.. So give your full attention to every person you meet, and remember, everybody matters. Once you begin making sales, add each of those clients to your database in a different folder, so you can keep past clients and your sphere separate. Whether you use the MLS or your agent website through your CRM, it can be completely free. Unlike Twitter, Pinterest will keep driving traffic to your website. This is how you start to learn what type of content is engaging, and which subject lines get the most responses. Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. Copy all of it into one Excel spreadsheet. (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. emails to my SOI.. just can't do it. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! Your first thought might be My sphere of influence? The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. Take a breath. Smart real estate agents know that there is a lot of money to be made in giving away something for free. You might even want to use a real estate CRM. In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. There are a lot of questions that we have the ability to address for our clients. Your thoughts? And whenever possible, ALWAYS post an image. Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. You may get another referral in the future, growing your sphere of influence. Before I started using email marketing, my business was struggling. As a result, Realtors end up going for the remaining 20 percent. If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. And who doesnt love a bottle of wine or box of chocolates? Knowing what to say as a new agent is never easy, but your letter is perfect introduction! Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. By the way, this is not MY yay-me letter - it's from one of my readers; I'm just sharing it as a good example. Thank you for using me as your realtor. Checking in with them to make sure theyre okay is a very normal thing. Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. It is such a surprise when someone takes the time to send a note that is personal. There are so many ways for real estate agents to generate business. Realtor Sphere of Influence Scripts to Contact Your Database Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. Theres a first time for everything and that is one of the good ones to to tray you so much about that world. Heres a sample: Dear (friend, client from a former business, former boss, etc.). Introduction Letter for a Real Estate Agent - EzineArticles And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email..