All these stories have brought a whole range of well-known and popular audio book speakers to life. Baumhaus and Baumhaus Taschenbuch publish storybooks, children’s books, »books for boys«, film books and young people’s books as well as recordings, radio plays and merchandise on book-related topics or film productions. Bastei Lübbe AG operates through the following segments: Books, Novel Booklets and Puzzle Magazines and Digital. There is a tendency for each shop to have different needs else (different titles, genre campaigns, season-promotions (e.g. We put our heart and soul and passion into programme selection and cover design and would like to inspire as many of you as possible with our books! They cooperate with around 160 publishing partners in the international book industry in over 30 countries and with various broadcasters and film distributors in the film production sector. Bloomberg the Company & Its Products The Company & its Products Bloomberg Terminal Demo Request Bloomberg Anywhere Remote Login Bloomberg Anywhere Login Bloomberg Customer Support Customer Support “Panorama” spoke to Oliver Leimann, head of the dime novels and puzzles division at the well-established publishing company in Cologne, about what makes its print products successful. DGAP-News: Bastei Lübbe AG / Key word(s): Quarter Results/Quarterly / Interim Statement 13.08.2020 / 07:30 The issuer is solely responsible for the content of this announcement. The Frankfurt-based publisher of children’s and young people’s books sets standards on the bestseller lists, such as with the series of children’s novels »Die wilden Fußballkerle« and Jeff Kinney’s cult series »Gregs Tagebuch«. German-speaking as well as international authors guarantee quality, reliability and best entertainment. 07.08.2019 New fiction deals for Laura Lindstedt, Max Seeck and Mia Kankimäki Press releaseBastei Lübbe AG on course for success in the first quarter despite COVID-19- Bastei Lübbe … DGAP-News: Bastei Lübbe AG / Key word(s): Personnel Bastei Lübbe AG: Joachim Herbst to become Spokesman of the Executive Board of Bastei Lübbe AG at the end of 2020 17.12.2019 / 09:30 The issuer is solely responsible for the content of this announcement.Joachim Herbst to become Spokesman of the Executive Board of Bastei Lübbe AG at the end of 2020Carel Halff remains CEO until the end … The origins of today's media company go back to 1953, when the portfolio consisted of several series of novel booklets. Description. And only authors of high competence can do that. How are you coping with the Corona virus crisis? Purchase a Company list with the executives and contact details. The company's core business also includes the periodically published puzzle magazines and novel magazines. Franziska Hauser's novel "Die Gewitterschwimmerin" was on the longlist for the German Book Prize 2018, and Felix Bork's non-fiction book "Oh, eine Pflanze" was named one of the 25 most beautiful German books of 2019. The company's core business also … VEMAG Verlags- und Medien AG specialises in every market outside of the book trade but sells books internationally in particular in high-traffic areas in food retailing. DGAP-News: Bastei Lübbe AG: Early implementation of the succession plan for the management board of Bastei Lübbe AG Supervisory Board decides on succession. Copyright 2020 knk | All Rights Reserved |, Call Us Today! Every month we publish more than 20 new eBooks as original editions, translations, digital reissues and series with a great deal of passion and attention to detail. Bastei Lübbe AG, based in Cologne, Germany, is a large, both traditional and modern company in the German publishing industry, specializing in the publication of books, audio books and eBooks with fiction and popular science content. In this context, Mrs. Mirschinka promotes situational pricing. Bastei Lübbe AG is a German publishing house with headquarters in Cologne specialised in the publication of books, audio books and e-books with fiction and popular science content. Eichborn Verlag was founded in 1980 and looks back on an eventful history. See what employees say about what it's like to work at Bastei Lübbe. Modern media such as newspapers, television and internet blogs have the advantage of being fast. Here you will meet many well-known names such as Karin Slaughter, Tess Gerritsen, Nora Roberts, Susan Mallery, Daniel Silva or Jennifer L. Armentrout. Its business activities primarily focus on the development and licencing of contents which are sold worldwide in physical and digital formats. One glance at the individual brands and shareholdings casts light on the entire range of Bastei Lübbe AG, which has now developed into a broadly diversified media concern. The portfolio includes numerous classics with cult status, such as “G-Man Jerry Cotton”, “Ghostbusters John Sinclair”, “Dr. In addition to short stories and novellas on our established print series, there are many exciting new authors and series to discover as German first editions or original editions. What marketing strategies does Luebbe use? – Marco Schneiders, Publishing Director, Bastei Lübbe AG, Cologne, Germany. For over sixty years, this has been the self-image of our publishing house. In June, Bastei Lübbe, one of Germany’s top trade publishers, ... Non-book and merchandising have become an important part of the publishing business, and departments for crossmedia marketing were established in order to license content and rights for TV, movie, and game production. However, the online shops still have problems in distributing these bundles (e.g.,”Customers Who Bought This Item Also Bought…” links refer to the original book and do not indicate that the title is also available as part of a bundle). Bastei Lübbe is a major publisher of genre fiction and pulp fiction in the German language. She claims that this way of thinking is anachronistic and recommends a creative exchange between online portals, publishers, authors and readers. With the labels, we address different reader groups in marketing and sales in a targeted manner: At beHEARTBEAT, our readers will find romance novels, romance, historical novels and family sagas; at beTHRILLED, fans of crime novels, thrillers and cosy-crime will get their money's worth. Shareholders have had an even rougher run lately, with the share price down 29% in the last 90 days. The company's core business also includes the periodically published puzzle magazines and novel magazines. Based on the motto »You have to be odd to be number ONE!«, ONE publishes unique fiction titles from the genres dystopia, fantasy, suspense and romance in the »all age« or »young adult« categories, and thus bridges the gap between young people’s books and adults’ literature. Supervisory Board decides on … Bastei Lübbe is proud and honoured to share Max‘ vision as his German publisher. According to Sarah Mirschinka, the most effective marketing tool is pricing – amongst others, referring to the Dan Brown/Illuminati promotion Amazon performed at the beginning of this year. Felix Rudloff is Member, Executive Board at Bastei Lübbe AG. Collections/anthologies: Five single titles (from the backlist) are reused as an anthology (e.g. The Books segment includes all print, … Another usage of eBooks is the publication of short novels created by famous authors (e.g. Bastei Lübbe is one of the largest German publishing houses with a broad product portfolio in the fields of entertainment and information. LYX.digital is our e-book imprint, where the e-books for the LYX print books have been published since 2010. Salaries, reviews and more - all posted by employees working at Bastei Lübbe. The company has already won numerous awards, including the German Radio Play Award, the German Fantasy Award, the German Audio Book Award, the Austrian Book Favourite and the Corine International Book Award. The Supervisory Board of Bastei Lübbe AG has appointed Simon Decot (49) to the Executive Board member responsible for programme with effect from April 1, 2020 and Sandra Dittert (50) to the Executive Board member responsible for marketing and sales with effect from August 1, 2020. Bundles: Various titles are combined into a double volume or trilogy, usually in a new, fancy design. Pricing campaigns: A campaign will be started as soon as the title’s sales numbers are beginning to go down. Sandra Dittert (Director of Marketing/Sales) and Joachim Herbst (CFO) joined Bastei Lübbe on 1 August 2020 and the new Management Board has now fully taken up its work together with Simon Decot (Director of Programme). Be it unique fill-in books and memorabilia for the whole family or touching animal photos that say more than a thousand words. Hugendubel was allowed to sell a specific amount of eBooks for free in their shop. Mrs. Mirschka asks her publishing colleagues to “not think in terms of barriers anymore” and explains: “If we are too restrictive, we lose market share. Therefore, publishers would have to decide whether the upselling effect offsets the cannibalization. Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Luebbe. The core business of the company in the book segment covers classic publishing and periodically published puzzle magazines and novels. In the viewpoint of Mrs. Mirschinka, campaigns help to reach a good visibility and good shop rankings, as they cause sustainable upselling (additional sales that balance the costs of price reductions or campaigns) and strengthen the authors or series brands. Boje publishes pop-up books, storybooks and activity picture books, children’s books to read aloud and for beginners, as well as family books, young people’s books and non-fiction books, which have lasting value for children and their families in terms of their narrative, content, design and production. In return, they made an advertising subsidies counter transaction with the publisher. “Series are the highest strategic priority” explains Mrs. Mirschinka, referring to the decades of experience in the market of paperback novels. Together, the labels offer the suitable reading content for every reading mood! The Quadriga publishing house addresses demanding readers with its programme. Some more options to use pricing in an active way: ePremiere: If an e-book is published before the printed title (digital pre-publication), you can define a special digital pre-publication price. The fact that Bastei Lübbe actively focused on marketing e-books very early on means that we have extremely good contact with the various shops and a wealth of experience in this area. Furthermore, short stories are used to generate awareness for unknown authors. We focus on successful content for the eBook market - but many of our titles are also published as paperbacks or audio downloads. Simple. Member-Supervisory Board, Bastei Lübbe AG Friedrich L. Ekey is on the board of Bastei Lübbe AG and Senior Partner at Dr. Ekey & Kollegen and Professor at Fachhochschule Ludwigshafen am Rhein. Lübbe Hardcover Lübbe Paperback Lübbe Pocketbook. With the Lübbe fiction program it is easy to leave everyday life behind and dive into fascinating worlds. Board of Bastei Lübbe AG, the total compensation of Mr Kluge at Bastei Lübbe AG is €343,000. Latest Bastei Luebbe AG (0QHC:LSE) share price with interactive charts, historical prices, comparative analysis, forecasts, business profile and more. 7 Jobs sind im Profil von Kathrin Kummer aufgelistet. It is based in Cologne, Germany.As of 2010, it was the largest independent book publisher in Germany, and it claims to be one of the three largest audiobook publishers in Germany. DGAP-Adhoc: Bastei Lübbe AG: Klaus Kluge, Executive Board member responsible for programme, sales and marketing, will not extend his contract running until September 2020. DGAP-Ad-hoc: Bastei Lübbe AG / Key word(s): Personnel Bastei Lübbe AG: Klaus Kluge, Executive Board member responsible for programme, sales and marketing, will not extend his contract running until September 2020. Hence, an exclusive forerun with selected cooperation partners would be a good opportunity. Launching price: There can be a special price up to three weeks after the first publication date – after that the regular price is applied. … Bastei Lübbe AG’s portfolio involves considerably more than the sale of novel booklets, which the company specialised in from its foundation until the beginning of the 1950s. See what employees say about what it's like to work at Bastei Lübbe. Corporate Governance Bastei Lübbe AG’s ISS Governance QualityScore as of N/A is N/A. DGAP-Ad-hoc: Bastei Lübbe AG / Key word(s): Personnel Bastei Lübbe AG: Klaus Kluge, Executive Board member responsible for programme, sales and marketing, will not extend his contract running until September 2020. The latest findings are conveyed in an uncomplicated way, close to everyday life: so every reading moment becomes a time out on its own. Following the departure of Carel Halff (CEO) at the Annual General Meeting on 15 September 2020, Joachim Herbst will also take over the spokesman function. The programme spectrum ranges from historical novels as well as thrillers, crime novels and horror, to modern women's literature, romance novels and current non-fiction and children's themes, right through to the cult radio play series "John Sinclair". What marketing strategies does Luebbe use? Sales activities: individual digital campaigns and exclusive cooperation. Bastei Lübbe AG was founded in 1953 and is headquartered in Cologne, Germany. Pricing- marketing tool number one for eBooks. The Lübbe programme tells life stories: soulful and entertaining, touching and special. BST.XE - key executives, insider trading, ownership, revenue and average growth rates. Sales activities: Individual key account care matters, also in digital sales. With thrillers, crime novels, epic, emotional and humorous literature, especially for female readers, as well as historical novels, the publishing program includes the most popular core genres. In June, Bastei Lübbe, one of Germany’s top trade publishers, ... Bastei Entertainment, a stand-along department responsible for the creation and editing of e-books and focusing on the marketing and distribution of digital content, the majority of it created in-house. This approach not only improves the ranking of the title on the online platforms, but also leads to a higher conversion rate on the following titles of the digital series. Bastei Lübbe AG is a German publishing house with headquarters in Cologne specialised in the publication of books, audio books and e-books with … Annett Brandt: We very quickly launched programs to support . Our books have an absolute addictive factor and invite you to join in the excitement, laugh and cry with us or simply to sink into a beautiful story. Previous tests showed that bundles (which would not be very successful in the print market) work even better in the digital market, reach new target groups and do not cannibalize the original. Stefan Frank”, “Der Bergdoktor” and the bestselling western novels by G. F. Unger. Salaries, reviews and more - all posted by employees working at Bastei Lübbe. Overall, it is about offering a wide range of actions to experiment with. What a creepy and well written thriller! Then subscribe to our free newsletter! Because each of us plays the leading role in our own lives. History. +1 (908) 206 4599 or +44 (0)20 3985 0936. 23-Jan-2020 / 19:57 CET/CEST Disclosure of an inside information acc. Sandra Dittert (Director of Marketing/Sales) and Joachim Herbst (CFO) joined Bastei Lübbe on 1 August 2020 and the new Management Board has now fully taken up its work together with Simon Decot (Director of Programme). Bastei Lübbe develops its own series in the German and English language and also publishes unreleased series digitally, such as “Killer Blog”, “Different Boys” or “Kater Brown”. Splitting: For example, Andrea Camilleri, a high-quality crime author. The Bastei Lübbe AG is a medium-sized book publisher in Germany. Pricing- marketing tool number one for eBooks. The advertising value in the Amazon-universe was huge, e.g. Search job openings at Bastei Lübbe. London-based Canadian digital author, Kate Pullinger, a professor at Bath Spa University, created one of the eight properties on the site, Jellybone, about smartphone messages from beyond the grave. 23-Jan-2020 / 19:57 CET/CEST Disclosure of an inside information acc. Lübbe Life deals with topics around a healthy and conscious lifestyle. But larger connections behind current events and their long-term consequences cannot be explained in a few minutes or with a few characters. View Felix Rudloff’s professional profile on Relationship Science, the database of decision makers. To the contrary; it always happens, but to a varying extent. In fiction, Lübbe offers the broad and varied spectrum of entertainment literature in hardcovers, paperbacks and pocketbooks. Supervisory Board decides on succession. Free: In addition to the tools mentioned above there is also the possibility to give away e-books for free – if this is directly linked to big author promotion campaigns or as a teaser to an upcoming series. Bastei Lübbe AG is a German publishing house based in Cologne, which specializes in the production of books, audio books and eBooks with fiction and popular science content. Supervisory Board decides on succession. 7 Bastei Lübbe jobs including salaries, ratings, and reviews, posted by Bastei Lübbe employees. Bastei Lübbe has been the market leader in the growing hardcover fiction segment for many years, almost completely unchallenged, and was also number 1 in 2013 in the fiction ebooks segment. Bastei Lübbe AG / Key word(s): Personnel Bastei Lübbe AG: Klaus Kluge, Executive Board member responsible for programme, sales and marketing, will not extend his contract running until September 2020. Bastei Lübbe AG, Cologne, District Court of Cologne HRB 79249: Earnings, Taxes, Revenue, Employees, Network, Financial information Carel Halff. Bastei Lübbe highly dissuaded them from publishing the title simultaneously but finally gave in to the authors request – it flopped, and the authors ruined their sales numbers. As a publisher, one has to strengthen the authors and series brands and to justify one’s actions or non-actions towards the authors. The company's core business also includes the periodically published puzzle magazines and novel magazines. And "Marianengraben" by Jasmin Schreiber was one of the most successful debut novels of the year of 2020. Bastei Lübbe highly dissuaded them from publishing the title simultaneously but finally gave in to the authors request – it flopped, and the authors ruined their sales numbers. It is important that these price campaigns no not become “inflationary” but to target them well, states Mirschinka. E-books, naturally, have become a top priority. In the field of “digital only”, Bastei Lübbe focuses on frequent readers and primarily offers them series. Bastei Lübbe AG, a media company, publishes books, audio books, e-books, and novels in the genres of fiction and popular science in Germany, Austria, Luxembourg, and Switzerland. The eBook market is still a growth market in Germany. DGAP-Adhoc: Bastei Lübbe AG: Klaus Kluge, Executive Board member responsible for programme, sales and marketing, will not extend his contract running until September 2020. 23-Jan-2020 / 19:57 CET/CEST Disclosure of an inside information acc. In this context she refers to the controversial marketing deal of Amazon in the beginning of 2016: Amazon gave the Bastei Lübbe bestseller “Illuminati” by Dan Brown (which was the origin of the segment “mystery thriller”) to customers who would download the free Amazon Kindle app until January 14 for free. A special place in this programme is taken by the successful series of ERFAHRUNGEN (= EXPERIENCES). Bastei Lübbe AG’s portfolio involves considerably more than the sale of novel booklets, which the company specialised in from its foundation until the beginning of the 1950s. The satire "Look who’s back" by Timur Vermes was an international success. Entertainment meets attitude. Reported anonymously by Bastei Lübbe employees. for the first time ever, a single book appeared in the top position of the Amazon homepage. Strong heroines are the focus of our novels as well as heroes you simply have to fall in love with. DGAP-Adhoc: Bastei Lübbe AG: Klaus Kluge, Executive Board member responsible for programme, sales and marketing, will not extend his contract running until September 2020. Detailed company description & address for Bastei Luebbe AG. 23-Jan-2020 / 19:57 CET/CEST Disclosure of an inside information acc. One guiding principle still runs through the publishing programme today: special books are published here. Since then, several generations of readers have been enchanted by romantic romance novels and kept on tenterhooks by many exciting thrillers and western novel issues. With Bastei Entertainment conceiving and creating new content, capital investment was needed, and Lübbe … The digital pre-publication might be used to create publicity on the web, to be better ranked in eCommerce stores and boost print sales. Nice-Price: If the regular e-book price is not working or the publisher knows that it will not work in this digital segment, a so called nice-price is defined. Books that will last for years. Mrs. Mirschinka had one other example of an exclusive, digital campaign that was realized with the German book distributor “Hugendubel” for a special edition by Rebecca Gablé: A special edition of Rebecca Gablé`s “Der dunkle Thron” (“The dark throne”) was created. for KindleUnlimited) to win authors for new business models. This is the type of price that is suitable for the current competitive landscape in the segment – independent from the print product. Bastei Lübbe AG was founded in 1953 and is headquartered in Cologne, Germany. These are stories about the courage to dare the extraordinary and the realisation that anything is possible. Bastei Lübbe is one of the industry`s key pioneers when it comes to commercialization of eBooks. In 2007, LYX heralded the Romantic-Fantasy boom with enormous success and brought romance novels out of their niche with a fresh, contemporary cover look. Valuable. Going back two years, Bastei Lübbe established Bastei Entertainment, a stand-along department responsible for the creation and editing of e-books and focusing on the marketing and distribution of … _About Bastei Lübbe AG:_ Bastei Lübbe AG is a German publishing house based in Cologne, which specializes in the production of books, audio books and eBooks with fiction and popular science content. One glance at the individual brands and shareholdings casts light on the entire range of Bastei Lübbe AG, which has now developed into a broadly diversified media concern. Bastei Lubbe has a lot of manpower (seven employees) in digital accounting. As the Director of Programme and Sales & Marketing and Member of the Exec. Shops should test which pricing mechanisms can push the market forward. Boje also publishes new editions of picture books from renowned illustrators, poetry, and stories by the legendary James Krüss. Bastei Lübbe benefits and perks, including insurance benefits, retirement benefits, and vacation policy. The aim is optimal discoverability of Bastei Entertainment’s eBooks in the respective shops. In 2021, Lübbe Audio will already be celebrating its 25th anniversary. Use the PitchBook Platform to explore the full profile. Bastei Lübbe AG operates through the following segments: Books, Novel Booklets and Puzzle Magazines and Digital. DGAP-News: Bastei Lübbe AG / Key word(s): Change of Personnel19.06.2017 / 19:00 The issuer is solely responsible for the content of this announcement. The developer of video games and daedalic entertainment Bastei Lübbe AG, shareholder Daedalic and editor Ken Follett novels on the German-speaking markets, are teaming up to create a media experience one of the masterpieces of Follett: Daedalic Entertainment, member Bastei Lübbe AG group of companies, will develop and publish a game based on Follett bestseller “the pillars of the Earth”. Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Luebbe. Inspiring. Bloomberg the Company & Its Products The Company & its Products Bloomberg Terminal Demo Request Bloomberg Anywhere Remote Login Bloomberg Anywhere Login Bloomberg Customer Support Customer Support Yet, the sales volume/revenue only constitutes only 10% of the overall market – which means, a trebling can still be expected. Erfahren Sie mehr über die Kontakte von Kathrin Kummer und über Jobs bei ähnlichen Unternehmen. Lübbe Hardcover. It is essential, to spend time with the individual shops and get to know them in detail. They stimulate self-development and mindfulness and direct our attention to our sources of strength. Bastei Lübbe AG is an internationally active media group with headquarters in Cologne. It operates through Books... Company Analysis and Financial Data Status Unless specified all financial data is based on a yearly period but updated quarterly. [to new competitors, startups etc. If you have questions or suggestions regarding our products and our company, please feel free to contact us. Bastei Lübbe’s transformation from moderately successful trade publisher to an innovative powerhouse is the result of meticulous planning, entrepreneurship and … The statement from Bastei Lübbe seems to indicate that the company has yet to make a decision about how to redeploy or divest the assets of oolipo. Clear points of view, contributions to debates and looking beyond the day. However, since life should also have its aesthetically pleasing sides, Quadriga also publishes books that have been lovingly designed by dedicated book designers to high standards. In general Mrs. Mirschinka would like to be able to launch short-term campaigns for digital products to react flexibly changing market conditions – as long as there are no fixed price regulations in the market (like the fixed book price in Germany). DGAP-News: Bastei Lübbe AG / Key word(s): AGM/EGM 16.09.2020 / 13:51 The issuer is solely responsible for the content of this announcement. Moving to In-House Digital Development. When this method can be used most efficient varies from title to title. @bastei_luebbe Instagram Influencer Profile - Contact Bastei Lübbe Information on stock, financials, earnings, subsidiaries, investors, and executives for Bastei Lübbe. Mrs. Mirschinka points out: that it would be a mistake to believe that flat fee offers won’t cannibalize the sales of printed books and eBooks. Supervisory Board decides on succession. E-books, naturally, have become a top priority. to Article 17 MAR of the Regulation (EU) No 596/2014, transmitted by … Our time is diverse and so must be our programme: politics, society, nature, culture and much more. Hohlbein or Eschbach) or extra content to already published titles to reduce the time between two novels. Bookbytes-blogger Knut Nicholas Krause listened to her presentation and summed up the key take-aways. With annual sales of approx. In Mrs. Mirschinka’s opinion, one of the most important fields of experiment is pricing. Here, authors of all ages and backgrounds write about their lives, which have confronted them with difficult challenges or a special fate. Authors of the publishing house include Neil Gaiman, Sarah Perry, Esi Edugyan, Graham Moore, Elizabeth Macneal, Akwaeke Emezi, Vivienne Westwood, Timur Vermes, Franziska Hauser, Monika Held, Annegret Held, Laura Karasek, Svealena Kutschke, Anna Basener, Simon Stranger, Monica Isakstuen. Since 2011 it has been part of Bastei Lübbe AG. Even though it is in the high-price eBook segment, the reader likes it. In addition, he established the knk implementation procedure for media companies based on Microsoft’s Sure Step methodology.

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