Bastei Lubbe has a lot of manpower (seven employees) in digital accounting. The Supervisory Board of Bastei Lübbe AG has appointed Simon Decot (49) to the Executive Board member responsible for programme with effect from April 1, 2020 and Sandra Dittert (50) to the Executive Board member responsible for marketing and sales with effect from August 1, 2020. In Lübbe‘s home market (Germany), the price of an e-book is widely defined as 80% of the retail price of the print title. Bastei Lübbe AG was founded in 1953 and is headquartered in Cologne, Germany. Because each of us plays the leading role in our own lives. There is a tendency for each shop to have different needs else (different titles, genre campaigns, season-promotions (e.g. 19.09.2019 Bastei Lübbe acquires German rights to Max Seeck’s FAITHFUL READER in a pre-empt; 18.09.2019 Max Seeck’s FAITHFUL READER creating buzz internationally – Read the full English translation now! One guiding principle still runs through the publishing programme today: special books are published here. Then subscribe to our free newsletter! A lthough mobile storytelling startup oolipo ‘s administrators told Publishing Perspectives in late September that its tools for user-generated content would be rolled out in October, the startup’s majority shareholder—German publisher Bastei Lübbe—has decided to … In June, Bastei Lübbe, one of Germany’s top trade publishers, ... Bastei Entertainment, a stand-along department responsible for the creation and editing of e-books and focusing on the marketing and distribution of digital content, the majority of it created in-house. Felix Rudloff is Member, Executive Board at Bastei Lübbe AG. Corporate Governance Bastei Lübbe AG’s ISS Governance QualityScore as of N/A is N/A. Total reach: 2266. Authors of the publishing house include Neil Gaiman, Sarah Perry, Esi Edugyan, Graham Moore, Elizabeth Macneal, Akwaeke Emezi, Vivienne Westwood, Timur Vermes, Franziska Hauser, Monika Held, Annegret Held, Laura Karasek, Svealena Kutschke, Anna Basener, Simon Stranger, Monica Isakstuen. In the field of “digital only”, Bastei Lübbe focuses on frequent readers and primarily offers them series. They decided, that their book should have been published as a KindleUnlimited edition from the beginning: the initial publication. This is one reason why Bastei Lübbe also has an English-speaking publishing program: It enables the publisher to experiment with prices in countries that do not have a net price agreement like Germany does (such as the airlines: Price rise or fall depending on the current situation). “Panorama” spoke to Oliver Leimann, head of the dime novels and puzzles division at the well-established publishing company in Cologne, about what makes its print products successful. Hugendubel was allowed to sell a specific amount of eBooks for free in their shop. Bastei Lübbe highly dissuaded them from publishing the title simultaneously but finally gave in to the authors request – it flopped, and the authors ruined their sales numbers. [to new competitors, startups etc. Going back two years, Bastei Lübbe established Bastei Entertainment, a stand-along department responsible for the creation and editing of e-books and focusing on the marketing and distribution of … Sales activities: Individual key account care matters, also in digital sales. However, the online shops still have problems in distributing these bundles (e.g.,”Customers Who Bought This Item Also Bought…” links refer to the original book and do not indicate that the title is also available as part of a bundle). Some more options to use pricing in an active way: ePremiere: If an e-book is published before the printed title (digital pre-publication), you can define a special digital pre-publication price. Imagine if you held Bastei Lübbe AG for half a decade as the share price tanked 75%. DGAP-News: Bastei Lübbe AG / Key word(s): Quarter Results/Quarterly / Interim Statement 13.08.2020 / 07:30 The issuer is solely responsible for the content of this announcement. Free: In addition to the tools mentioned above there is also the possibility to give away e-books for free – if this is directly linked to big author promotion campaigns or as a teaser to an upcoming series. What marketing strategies does Luebbe use? The portfolio includes numerous classics with cult status, such as “G-Man Jerry Cotton”, “Ghostbusters John Sinclair”, “Dr. The total circulation is almost 22 million copies per year. Yet, the sales volume/revenue only constitutes only 10% of the overall market – which means, a trebling can still be expected. Sarah Mirschinka, Sales Manager Digital at Bastei Entertainment, explained the publisher’s strategy in detail at the Leipzig Book Fair. As in the digital market, it is even more difficult to make new titles popular than in the stationary book trade, especially when it comes to digital only programs, it is even more important to make the titles visible. Furthermore, short stories are used to generate awareness for unknown authors. The challenges of eCommerce are visibility and high-quality metadata. 7 Jobs sind im Profil von Kathrin Kummer aufgelistet. Bastei Lübbe AG, based in Cologne, Germany, is a large, both traditional and modern company in the German publishing industry, specializing in the publication of books, audio books and eBooks with fiction and popular science content. Following the departure of Carel Halff (CEO) at the Annual General Meeting on 15 September 2020, Joachim Herbst will also take over the spokesman function. This approach not only improves the ranking of the title on the online platforms, but also leads to a higher conversion rate on the following titles of the digital series. The company's core business also includes the periodically published puzzle magazines and novel magazines. With the Lübbe fiction program it is easy to leave everyday life behind and dive into fascinating worlds. To the contrary; it always happens, but to a varying extent. Based on the motto »You have to be odd to be number ONE!«, ONE publishes unique fiction titles from the genres dystopia, fantasy, suspense and romance in the »all age« or »young adult« categories, and thus bridges the gap between young people’s books and adults’ literature. Bookbytes-blogger Knut Nicholas Krause listened to her presentation and summed up the key take-aways. Lübbe Audio, one of the largest audio book publishers in Germany, produces audio books and radio plays in its four in-house sound studios. Sehen Sie sich das Profil von Kathrin Kummer auf LinkedIn an, dem weltweit größten beruflichen Netzwerk. for the first time ever, a single book appeared in the top position of the Amazon homepage. Bastei Lübbe AG’s portfolio involves considerably more than the sale of novel booklets, which the company specialised in from its foundation until the beginning of the 1950s. In Mrs. Mirschinka’s opinion, one of the most important fields of experiment is pricing. Digital Marketing Campaigns; Business Data Solutions. Pricing- marketing tool number one for eBooks. 07.08.2019 New fiction deals for Laura Lindstedt, Max Seeck and Mia Kankimäki The eBook market is still a growth market in Germany. DGAP-Adhoc: Bastei Lübbe AG: Klaus Kluge, Executive Board member responsible for programme, sales and marketing, will not extend his contract running until September 2020. Bastei Lübbe AG is an internationally active media group with headquarters in Cologne. Bastei Lübbe AG is a German publishing house based in Cologne, which specializes in the production of books, audio books and eBooks with fiction and popular science content. The fact that Bastei Lübbe actively focused on marketing e-books very early on means that we have extremely good contact with the various shops and a wealth of experience in this area. Books that will last for years. Even today, Bastei Lübbe AG is still the market leader in the field of novel booklet with its action series in the genres of western, thriller, horror and crime thriller as well as romantic series from the areas of homeland / mountain, aristocracy, love and medical novels. And "Marianengraben" by Jasmin Schreiber was one of the most successful debut novels of the year of 2020. Use the PitchBook Platform to explore the full profile. Press release Bastei Lübbe holds virtual General Meeting and introduces new management team \- New management team … Bastei Lübbe AG operates through the following segments: Books, Novel Booklets and Puzzle Magazines and Digital. Bastei Lübbe’s transformation from moderately successful trade publisher to an innovative powerhouse is the result of meticulous planning, entrepreneurship and … 23-Jan-2020 / 19:57 CET/CEST Disclosure of an inside information acc. We focus on successful content for the eBook market - but many of our titles are also published as paperbacks or audio downloads. Bundles: Various titles are combined into a double volume or trilogy, usually in a new, fancy design. The origins of today's media company go back to 1953, when the portfolio consisted of several series of novel booklets. Splitting: For example, Andrea Camilleri, a high-quality crime author. Since 2012, we have also been offering a Digital First and Digital Only programme under the same label with many exclusive publications and special deals. But larger connections behind current events and their long-term consequences cannot be explained in a few minutes or with a few characters. A special place in this programme is taken by the successful series of ERFAHRUNGEN (= EXPERIENCES). The aim is optimal discoverability of Bastei Entertainment’s eBooks in the respective shops. The company's core business also includes periodically published novel booklets. Mrs. Mirschka asks her publishing colleagues to “not think in terms of barriers anymore” and explains: “If we are too restrictive, we lose market share. … What a creepy and well written thriller! Entertainment meets attitude. Pricing- marketing tool number one for eBooks. Press releaseBastei Lübbe AG on course for success in the first quarter despite COVID-19- Bastei Lübbe … Bastei Lübbe is Germany’s market leader in this segment. Clear points of view, contributions to debates and looking beyond the day. DGAP-News: Bastei Lübbe AG / Key word(s): AGM/EGM 16.09.2020 / 13:51 The issuer is solely responsible for the content of this announcement. Bastei Lübbe highly dissuaded them from publishing the title simultaneously but finally gave in to the authors request – it flopped, and the authors ruined their sales numbers. “Publishing series, we are able to react fast on upcoming trends” Mrs. Mirschinka states and introduces some Christmas- and Western series. Bastei Lübbe AG is a German publishing house with headquarters in Cologne specialised in the publication of books, audio books and e-books with fiction and popular science content. The traditional company, which is located in Cologne, publishes in seven publishing houses belletristic literature in the form of novels, novel series and audio books. Even though it is in the high-price eBook segment, the reader likes it. However, since life should also have its aesthetically pleasing sides, Quadriga also publishes books that have been lovingly designed by dedicated book designers to high standards. Inspiring. See what employees say about what it's like to work at Bastei Lübbe. Supervisory Board decides on … In Mrs. Mirschinka’s opinion, one of the most important fields of experiment is pricing. Franziska Hauser's novel "Die Gewitterschwimmerin" was on the longlist for the German Book Prize 2018, and Felix Bork's non-fiction book "Oh, eine Pflanze" was named one of the 25 most beautiful German books of 2019. In 2021, Lübbe Audio will already be celebrating its 25th anniversary. Bastei Lübbe AG is a German publishing house with headquarters in Cologne specialised in the publication of books, audio books and e-books with … These are stories about the courage to dare the extraordinary and the realisation that anything is possible. Copyright 2020 knk | All Rights Reserved |, Call Us Today! EUR 82 million (financial year 2019/2020), Bastei Lübbe AG is one of the largest medium-sized publishing companies in Germany . All these stories have brought a whole range of well-known and popular audio book speakers to life. Bastei Lübbe AG is a German publishing house with headquarters in Cologne specialised in the publication of books, audio books and e-books with fiction and popular science content.

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